ROBERTO

AI CREATIVE

LAZO

POST-PRODUCTION LEAD

I build finished film out of generative AI, not raw generations. For the last three years I have run end-to-end post-production for DogTV, a television network in the United States, remotely from Madrid: edit, colour, sound, motion graphics, idents and delivery. I introduced generative video into their commercial output and rebuilt the workflow around it, including the National Dog Day campaign that ran on the Nasdaq Tower in Times Square. Blackmagic-certified DaVinci Resolve colourist. Twelve years in, 500+ pieces delivered across Spain, the United States and Peru.

FROM IDEA TO MASTER

I run post-production as a department, not a task — pipeline, look, schedule and delivery for a broadcaster's entire commercial output.

GENERATIVE AI PIPELINE

Finished film out of generated footage: look development, character consistency and a workflow a team can actually run.

Illustration of a video editing interface
Illustration of a video editing interface
EDIT, COLOR & FINISH

Blackmagic-certified DaVinci Resolve colourist. Offline to online, grade and delivery to broadcast spec.

Idents, title sequences, key art and motion systems that hold a channel's identity across every format.

BRAND & SHOW PACKAGING

SELECTED WORK

Still from the Corporate projectStill from the Corporate project
CORPORATE

Brand films for Rowenta, Moulinex, Jumbo and Towa.

Campaigns for American television, European brands and festivals.

Still from the Advertisement projectStill from the Advertisement project
Still from the Events projectStill from the Events project
ADS & SOCIAL MEDIA

Commercials and paid social for consumer brands.

EVENTS

Festival aftermovies and live coverage.

AI & GENERATIVE

Generative campaigns for a US broadcaster.

TRACK RECORD

Three years running post-production for a television network in the United States, alongside brand work across Spain, the United States and Peru.

500+

12

Years of experience

Pieces delivered

Logos of the brands and production companies Roberto Lazo has worked with
Logos of the brands and production companies Roberto Lazo has worked with

LET'S WORK TOGETHER

Open to select collaborations and full-time opportunities. If you're building something, let's talk.

ROBERTO LAZO